"As the Coachella valley grows into a world-class tourist destination, its primary industry, hospitality, has been seeking high-quality employees from outside the valley due to a lack of locally trained individuals. The following 3 proposals have been created to directly address that gap, and if implemented, will substantially increase the quantity and quality of COD Hospitality graduates.
1. A world-class customer service course will help prepare COD students to better compete with outside hospitality talent, thus increasing the number of COD graduates gaining higher level jobs. Strong Workforce funds will provide professional development to learn and copy the Disney model.
2. A menu of basic and intermediate level specialized hospitality, non-credit courses will augment the existing general hospitality curriculum.
3. Provide, through our new Career and Workforce Solutions Center, contact with local industry professionals.
4. Increase internships with industry partners.
These 4 proposals, properly implemented and marketed, will help COD students gain higher paying jobs in hospitality, retail, small business and other customer-facing businesses. Growth in enrollments in the next several years and beyond will come from adding new sections of credit and non-credit courses, creating higher enrollments in existing courses, and creating a demand for our students from industry employers, resulting in higher paying jobs for our more qualified graduates.